Oh Henry! 4:25 Buds – Bringing Buds Together Through Media

Richard Fofana, Jeenal Patel

Canadian chocolate bar brand Oh Henry! ran a digital campaign for its 4:25 Buds product to grow sales, market share and engagement in a niche target audience.

Campaign details

Brand: Oh Henry!Brand owner: The Hershey CompanyEntrant company: UM Canada - CanadaIdea creation: Anomaly TorontoMarket: North AmericaSector: FoodMedia channels:Websites & microsites, Social media, Sponsorship - media, Online video, Television...

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