Oh Henry!: 4:25 Buds – Bringing Buds Together Through Media

Oh Henry!, a confectionary brand promoted its 4:25 Buds sharing pack for communal snacking among Canadians during the pandemic through hyper-contextualised ad messaging on Amazon Fire TV.

Campaign details

Brand: Oh Henry! 4:25 BudsCampaign: Oh Henry! 4:25 Buds: Bringing Buds Together Through MediaBrand owner: The Hershey CompanyAgency: UM CanadaMarket: Canada

Executive summary

Oh Henry! 4:25 Buds was a new confectionary launch designed as a sharing...