Officeworks: Christmas experience

Officeworks, a stationery supplier, launched a Christmas campaign in Australia to drive in-store traffic and give the brand a retail lift.

Campaign details

Brand: Officeworks Brand owner: Wesfarmers Entrant company: Verizon Media, Sydney Idea creation: Initiative Media, Melbourne Media: Initiative Media, Melbourne Market: Australia Sector: Furniture & furnishings retail Media channels:Content marketing, Direct marketing, Events & experiential, Mobile & apps, Online display, Point-of-purchase, in-store, Social media, Virtual & augmented reality, Websites & microsites Up to 500k

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