Campaign details
Brand: OCO OpticiansBrand owner: OCO OpticiansEntrant company: McCann Health, LondonMarket: United KingdomSector: Pharmacies & drugstoresMedia channels: Mobile & apps, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500K
Executive summary
This is the story of how OCO Opticians, a small, family-run opticians in fashionable East London turned their fortunes around.
OCO's sales had been down 10% year-on-year since 2017 due to ruthless new players entering the market, and an alarming apathy within OCO's target market when it came to booking an eye test.
We realised...