Ocean Spray Cranberries, Inc.: Crave The Wave campaign
Susan RislandOverview
The "Crave the Wave" advertising campaign established a new brand image for Ocean Spray Cranberries, Inc., and appealed to consumers who had not been the company's...
Ocean Spray Cranberries, Inc.: Crave The Wave campaign
The "Crave the Wave" advertising campaign established a new brand image for Ocean Spray Cranberries, Inc., and appealed to consumers who had not been the company's traditional customers.
