OCBC NISP: TAYTB Financial EduSeries

OCSB NISP, a bank, launched a series of online events in Indonesia during the COVID-19 pandemic to educate young people about their finances.

Campaign details

Brand: OCBC NISPBrand owner: Bank OCBC NISPEntrant company: OCBC NISP, JakartaMarket: IndonesiaSector: BanksMedia channels: Livestreaming, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

In early 2020, pandemic strikes. In addition to health concerns, it also causes a financial and economic crisis.

Seeing the pressing need for good financial planning, OCBC NISP creates four main programs as part of TAYTB Financial EduSeries, each adopting a different approach to deliver the message to wider range...

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