OCBC Nisp: #Save20 director mix

OCBC, the financial services company, aimed to deliver both OCBC brand value and convert young people to use Nyala in Indonesia.

Campaign details

Brand: OCBC NISPLead Agency: Dentsu IndonesiaRegion: APAC



In 2020, we aim to move from inspiring brand to an enabler for Indonesians to be financially healthy, where Nyala and ONe Mobile will be the entry point for people to experience our brand and product value, thus more conversions needed for their campaign. We still need to penetrate the younger segment to increase our brand image, get more financial activity, as well as nurturing our future customer. Therefore, the objective of this campaign is to deliver both OCBC brand value and at the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands