OCBC Nisp: #Save20 director mix

OCBC, the financial services company, aimed to deliver both OCBC brand value and convert young people to use Nyala in Indonesia.

Campaign details

Brand: OCBC NISPLead Agency: Dentsu IndonesiaRegion: APAC

Strategy

Objective

In 2020, we aim to move from inspiring brand to an enabler for Indonesians to be financially healthy, where Nyala and ONe Mobile will be the entry point for people...