Oatmeal, SmartShop and Tommy Hilfiger

Allyson Stewart-Allen

This article discusses three U.S. brands - Quaker Oats, SmartShop and Tommy Hilfiger - to illustrate how they are all seeking to improve the retail experience for shoppers.

Oatmeal, SmartShop and Tommy Hilfiger

Allyson Stewart-AllenInternational Marketing Partners Ltd

'What do these three US retail brands share?' you ask? The answer is that all are looking at ways to improve your next retail experience.

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