O2 - it only works if it all works: how troubled BT Cellnet was transformed into thriving O2
Andrew Cox, Alex Harris, Sophie Maunder, Louise Cook and Joanna Bamford
This case is the story of a corporate transformation. In just two years O2’s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business.
| Agency: VCCP | Authors: Sophie Maunder, Alex Harris, Joanna Bamford, Louise Cook and Andrew Cox |
O2
It only works if it all works: how troubled BT Cellnet transformed into thriving O2
INTRODUCTION
O2 is the story of a corporate transformation.
In April 2002, BT...
