O2 - it only works if it all works: how troubled BT Cellnet was transformed into thriving O2

This case is the story of a corporate transformation. In just two years O2’s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business.
Agency: VCCPAuthors: Sophie Maunder, Alex Harris, Joanna Bamford, Louise Cook and Andrew Cox

O2

It only works if it all works: how troubled BT Cellnet transformed into thriving O2

INTRODUCTION

O2 is the story of a corporate transformation.

In April 2002, BT...