When the pandemic prevented the world's largest Pride parade from going ahead, Brazil's national newspaper O GLOBO transformed itself into an alternative space where the voices of the LGBTQIA+ community could be heard.

Campaign details

Brand: O GloboBrand owner: Grupo GloboEntrant company: O Globo - BrazilIdea creation: BETC Sao PauloMarket: Latin AmericaSector: Media & publishingMedia channels:Online video, Content marketing, Word of mouth, Influencers, KOLs, Public relations...

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