NZ Lotteries - Big Wednesday Launch Campaign
Category:Agency:Advertiser: | New Service or Product IntroductionLOWENZ Lotteries |
SUMMARY
NZ Lotteries operates in a mature market where it has been increasingly difficult to drive market growth. In October 2005, NZ Lotteries launched a new game, Big Wednesday, pitched as the ultimate lifestyle game.
Big Wednesday has been a phenomenal success. Launched into a furiously competitive environment, this multi-faceted project was taken to market within nine months. It has already received an accolade for its success receiving the Supreme Marketing Award at the NZ Marketing Magazine Awards in 2006.
A major...