Project Overview
Background: In the 1990s, Intel implemented an innovative branding strategy, placing a semiconductor chip as a valuable feature that consumers would look for when they purchased a computer. Today, there's an opportunity for NVIDIA to emulate Intel's example and become a brand that people trust and looked for when buying a product.
To achieve this NVIDIA needed to build its credibility amongst consumers. However, getting people's attention is pretty difficult these days as all big corporates have their own conference: VMWorld (VMware), Think 2022 (IBM), Dreamforce (Salesforce), etc. NVIDIA couldn't apply the same strategy as Google...