NVIDIA: Jensen’s GTC 2021 social campaign

NVIDIA, a technology company, launched a campaign in China to build up the CEO's public figure as a more widely-known figure, improve its GTC's recognition among consumers, and highlight the technologies that are fundamental to AI.

Project Overview

Background:In the 1990s, Intel implemented an innovative branding strategy, placing a semiconductor chip as a valuable feature that consumers would look for when they purchased a computer. Today, there's an opportunity for NVIDIA to emulate...

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