Campaign details
Agency: Havas London and Havas Media GroupClient: Nubian Jak Community TrustCampaign Name: Black Plaque Project
Britain has paid tribute to notable men and women since 1866 by placing blue plaques on London buildings where they lived or worked.
Only 1.6% of those honoured were of African or Caribbean descent: the brief was to preserve these precious stories of Black achievements, to inspire future generations.
Strategy
In 2020, with the Black Lives Matter movement at a global tipping point, there were mass demonstrations in London and all over the country against institutional racism.
The...