NOW NEW NEXT Report: The state of DEIB culture in organizations

4A's

Draws on a new definition of diversity to present key building blocks for effective DEIB efforts within organizations, explored through nine key, actionable changes for the marketing industry.
  • Diversity is no longer just about skin color or nationality – the current workforce includes four generations with differing views on topics like tattoos, religious beliefs and practices, and gender.
  • Consumers, and now employees and job candidates, are increasingly conscious of DEIB stances – according to a global Salesforce study, 71% of respondents indicated that they paid more attention to a company’s values in 2020 than in 2019, and 75% stated that a brand’s ethics increasingly factor into their engagement and purchase decisions.
  • It’s important to recognize that all stereotypes vary when intersecting race and ethnicity to broaden...

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