Novartis – High blood pressure challenge (Italy)
Agency name: Inventa s.r.l. Client name: Novartis Category: Brand-building
BACKGROUND
Novartis is a leading pharmaceutical industry born in 1996 after a merge between Sandoz and Ciba Geigy.
“High Blood Pressure Challenge” was an initiative lead by leading Scientific Societies like S.I.I.A. (Italian Society of Hypertension) and SIMG (Italian Society of General Medicine). Novartis aimed to reinforce the identity of its high pressure products, make doctors more aware on this issue and stimulate consumers to monitor better their blood pressure.
OBJECTIVES
Improve the communication between doctor and patient.
Incenticise...