Novartis is a leading pharmaceutical industry. The ‘High Blood Pressure Challenge’ was an initiative aimed to reinforce the identity of its high pressure products, make doctors more aware on this issue and stimulate consumers to monitor better their blood pressure.
Novartis – High blood pressure challenge (Italy)
Agency name: Inventa s.r.l. Client name: Novartis Category: Brand-building
BACKGROUND
Novartis is a leading pharmaceutical industry born in 1996 after a merge between Sandoz and Ciba Geigy.
“High Blood...
