Nova: From the Heart of this Land

Nova, a bottled water brand, launched a campaign in the Middle East and Africa to recapture the attention of Saudis, regain their vote of confidence, certify Nova's premium image and position, and position itself as cool.

Campaign details

Brand: NOVABrand owner: Health Water Bottling CoEntrant company: NOVA Water - Saudi ArabiaIdea creation: Wunderman Thompson RiyadhMarket: Middle East & North AfricaSector: Soft drinksMedia channels:Point-of-purchase, In-store, Radio &...

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