Campaign details
Brand: NOVABrand owner: Health Water Bottling CoEntrant company: NOVA Water - Saudi ArabiaIdea creation: Wunderman Thompson RiyadhMarket: Middle East & North AfricaSector: Soft drinksMedia channels: Point-of-purchase, In-store, Radio & audio, Online video, Outdoor, Out-of-home, Social media, Online displayBudget: 1 - 3 million
Executive summary
In a heavily contested market, Nova was losing ground to competitors presenting themselves as hip and trendy, or heavily hammering on discounts. As a leader and a premium brand, Nova needed to play on its own turf. So, we...