Nouveau Luxe: A new framework for luxury and affluent segmentation

The world of luxury buying is changing, as a wave of younger, digital native consumers from emerging economies enters the market, which, for brands and marketers, brings opportunities and challenges – both of which intensify the need to better understand luxury buyers.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

The market for luxury buying has evolved tremendously, as globalization has distributed the world’s centers...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands