Nouveau Luxe: A new framework for luxury and affluent segmentation

The world of luxury buying is changing, as a wave of younger, digital native consumers from emerging economies enters the market, which, for brands and marketers, brings opportunities and challenges – both of which intensify the need to better understand luxury buyers.

The market for luxury buying has evolved tremendously, as globalization has distributed the world’s centers of economic influence and a new generation of affluent adults exerts its purchasing power. Twenty years ago, luxury shopping was limited to the...

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