Luxury marketing in an era of change
This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more
The market for luxury buying has evolved tremendously, as globalization has distributed the world’s centers of economic influence and a new generation of affluent adults exerts its purchasing power. Twenty years ago, luxury shopping was limited to the elite few who could afford extravagant shopping trips to the fashion capitals of the world. Those who desired luxury would find their way to London, Paris, Milan, New York, and...