Nothing ventured, nothing gained
Joe Mandese
I recently got together with Paul Parton, a good friend who also happens to be the strategic planning guru at a spunky New York-based ad agency, The Brooklyn Brothers. He handed me what looked like a pink paperweight, but turned out to be a Fat Pig, a new line of chocolate that will soon be showing up in high-end coffee shops and other speciality stores. What makes this particular chocolate bar significant, other than the fact that it was quite delicious, is that it is a new Brooklyn Brothers' brand. Not a brand that...