Nothing but net?

While internet advertising continues to grow, its value (in CPM) is decreasing, as the supply of impressions grows faster than the number of internet sites and revenues.

Nothing but net?

Joe Mandese

The big media story in 2008 will be the same one as the past several years: the internet. No surprise there. What I do find surprising is that, for all its growth – and online is growing far faster than any other major medium – the value of online advertising inventory is not rising. It has actually been getting cheaper. Even worse, it has been putting increasing price pressures on the rest of the media economy, forcing marketers to assess the underlying value of most traditional media. While that might seem like a good thing...

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