Norton India: TV optimization using response attribution modelling

Norton 360, an anti-virus programme, launched a campaign in India to optimise efficiency, expansion and profitability.

Campaign details

Brand: Norton IndiaBrand owner: NortonLifeLockLead agency: Havas Media IndiaCountry: IndiaIndustries: Information technologyMedia channels: Radio & audio, TelevisionBudget: Up to 500k

Executive summary

Norton 360 was launched on 15thSeptember...