Noodles and pastas of Asia’s evolving markets

Manish Makhijani and Nehal Medh

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to compare the direction of evolution with the European market.

Econometric modelling
Managing across markets
Asia (general region)
South Korea
Cultural influences & values
Strategy

Noodles and pastas of Asia's evolving markets

Nehal MedhIpsos Novaction, India

Manish MakhijaniPond's, Unilever, Thailand

PREFACE

This paper looks at the longitudinal analysis of different categories in Asia to understand how the market is evolving and to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo