Non-student consumer attitudes towards product placement - Implications for public policy and advertisers

Yongjun Sung, Federico de Gregorio and Jong-Hyuok Jung

Over the years, the practice of placing branded products within films has gained popularity worldwide.

Non-student consumer attitudes towards product placement – Implications for public policy and advertisers

Yongjun Sung and Jong-Hyuok JungUniversity of Texas-Austin

Federico de GregorioUniversity of Akron

INTRODUCTION

It has been more than a century since...

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