Nomad Foods: Retaining millions of new Covid buyers across Europe

Ben West

Nomad Foods created a short-term shift in its digital strategy to focus on retaining the millions of new lockdown buyers of its savoury frozen food brands in Europe.

Campaign details

Brand: Nomad FoodsBrand owner: Nomad FoodsEntrant company: Zenith - United KingdomIdea creation: Zenith LondonMarket: EuropeSector: FoodMedia channels: Social media, Online display, Search marketingBudget: 1 - 3 million

Executive summary

A clear short-term shift in digital strategy to focus on retaining the millions of new lockdown buyers of Nomad Foods' savoury frozen food brands (Birds Eye, iglo, Findus) delivered instant impact:

  • Increased ROI by 50%
  • Step-changed repeat rates by over 20%
  • Drove more than €2.5m in incremental revenue.

A compelling validation that, when circumstances...

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