Nokia Mobile Phones (Belgium) – Concept Lounge
Campaign Title Concept LoungeBrand Nokia Mobile PhonesCategory A9 IT Technology & TelecomsMedal GoldAgency These Days
SUMMARY
The Concept Lounge was a community platform for visitors to share ideas on future communication (see Figure 1). It was to tap into the present and future need for design, and invite people to win virtual models by sharing their thoughts. The aim was to take a Belgium model, and popularise it across Europe.
CHALLENGES
Nokia wanted to create a “Brand Mystique”,...