Nokia – Meeting the real Santa Claus
Agency name: G2 PARIS Client name: NOKIA Category: Retail or Trade marketing Country: France
BACKGROUND
Christmas is a very competitive period for phone manufacturers.
The specific challenge for the client was to make its brand visible and have an impact on consumers during the Christmas season (traditionally a period when sales rise significantly in the telephony industry).
The brief consisted of setting up a trade marketing campaign generating traffic to the points of sale and consequently increasing Nokia phones sales.
There were two challenges:
How to attract the...