Noise: ColorFit ultra smart watch launch with Amazon Ads

Noise, a smartwatch company in India, increased its market share and sales by designing a campaign that targeted customers before, during, and after the launch of its new smartwatch.

Campaign details

Brand: NoiseAgency: NARegion: APAC

Campaign video

Strategy

Objective

The Objective was to establish the product as aspirational in an affordable category, by Creating recall around USP of Noise Colorfit Ultra (60+ sports mode, heart rate monitoring and ultra-wide display in <5000 Rs which were only available in premium smartwatches earlier) and Drive online trials.

India's smartwatch market grew by 274% in 2021, with 80 brands present and over ten brands entering the market, but Noise wanted to retain its top player position with the launch of its sub 5K smartwatch with superior features...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands