Nivea Men: Strength in numbers

Nivea MEN, a men's skincare brand, helped and encouraged men to talk about their mental health by launching a campaign with charity Talk Club that asked a simple question: how they felt, out of 10.

Men's mental health has never been more widely talked about. But the truth is that men still struggle to discuss it and suicide remains the biggest killer of men under 45.

Strategy

Nivea Men wanted to help men start looking after their mental health before it became a problem. Research showed many men simply don't know how to talk about their feelings.

The strategy was to give men the tools to help them start talking and create a healthy routine that would improve their mental fitness and shift talking about feelings from stigma to strength.

To better understand the problem...

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