NIVEA - Morning Story

Beiersdorf exceeded their objectives with the launch of NIVEA Deodorant “Pure” in 2005, following an effective campaign that clearly communicated a category benefit in a new and NIVEA-relevant way.

Deodorants, anti-perspirants
Europe (general region)
Strategy

NIVEA – Morning Story

Brand Name: NIVEA – Morning StoryAdvertiser: BeiersdorfAgency: FCBPrize: SilverCategory: Toiletries & Beauty

SUMMARY

Beiersdorf exceeded their objectives with the launch of NIVEA Deodorant “Pure” in...

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