Nissan North America, Inc.: Own One And You'll Understand campaign

Cynthia Tokumitsu

In the 1970s and 1980s the luxury component of the U.S. auto market stayed relatively immune from the threats of Japanese competition, which was able to zero in on the budget and mid-priced segments of the market because of complacency in the American auto industry.

Nissan North America, Inc.: Own One And You'll Understand campaign

Cynthia Tokumitsu

OVERVIEW

In the 1970s and 1980s the luxury component of the U.S. auto market stayed relatively immune from the threats of Japanese competition, which was able to...

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