Nissan North America, Inc.: Enjoy The Ride campaign

Mariko Fujinaka

Nissan launched the biggest marketing effort in its history, the "Enjoy the Ride" campaign, in August 1996.

Nissan North America, Inc.: Enjoy The Ride campaign

Mariko Fujinaka

OVERVIEW

Nissan launched the biggest marketing effort in its history, the "Enjoy the Ride" campaign, in August 1996. The $200 million budget was four times the previous budget...

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