Nissan India: Go big or go home – Nissan magnite launch

Nissan increased impressions, bookings, and footfall in its Indian dealerships by targeting its audience with ads that connected the needs of young people with the Nissan Magnite car.

Campaign details

Brand: Nissan IndiaAgency: OMDRegion: APAC

Campaign video

Strategy

Objective

With a meagre 0.20% market share, Nissan was on a sticky wicket in India. Competing against the six resident Goliaths of the auto category, Nissan needed to change the status quo. With the lack of a scalable product amidst a strong competition set and a weak network reach there were questions around Nissan's future in India.

Couple this with the reality that over the last five years the Indian auto industry has witnessed the slowest growth (2.36%, SIAM, 2020) and the Indian car buyer...

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