Campaign details
Brand: Nissan Brand owner: Nissan Entrant company: TBWA/IndiaIdea creation: TBWA/Gurgaon Market: India Sector: SUVs, 4x4s Media channels: Mobile & apps, Online display, Search marketing, Social media, Newspapers, Magazines - consumer, Radio & audio, Public relations, Virtual & augmented reality, Livestreaming Budget: 5 - 10 million
Executive summary
Nissan had an especially challenging year in 2020 in India. Its meagre 0.2% market share was the result of failed launches, lack of representation, a disengaged network, poor dealer visibility and low customer confidence. It...