Nissan: Breaking Stereotypes in the Automotive World

Bhaskar Bateja, Jennifer Fischer, Rafael Lavor

Nissan, an automotive brand, launched a campaign in Saudi Arabia to achieve a segment share of 15%, generate 2,760 leads and 333k clicks, enhance its overall opinion by at least 10%, and improve Nissan Kicks' imagery on key parameters.

Campaign details

Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: Saudi Arabia Sector: SUVs, 4x4s Media channels: Mobile & apps, Online video, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

This is a story about how a car brand became more conscious of the message it was sending to society and how it moved away from the typical automotive industry narrative to do right for the women it was representing.

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