Nissan: Breaking Stereotypes in the Automotive World
Bhaskar Bateja, Jennifer Fischer, Rafael Lavor
Nissan, an automotive brand, launched a campaign in Saudi Arabia to achieve a segment share of 15%, generate 2,760 leads and 333k clicks, enhance its overall opinion by at least 10%, and improve Nissan Kicks' imagery on key parameters.
Campaign details
Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: Saudi Arabia Sector: SUVs, 4x4s Media channels: Mobile & apps, Online video, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home Budget:Up to...
