Nissan: 70 Years of Conquering

Bhaskar Bateja, Jennifer Fischer, Rafael Lavor

Nissan, an automotive brand, launched a campaign in MENA to grow segment share by 5%, generate over 8k leads, achieve more than 1.6m clicks, and maintain Patrol's leadership in overall opinion.

Campaign details

Brand: Nissan Brand owner: Nissan Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: SUVs, 4x4s Media channels: Print - general, Events & experiential, Content marketing, Websites & microsites, Social media, Online video, Online display, Television & Connected TV, Point-of-purchase, In-store Budget: 3 - 5 million

Executive summary

Strong emotions can bias decision making, and nostalgia is probably one of the most powerful at that. The pandemic made us realise that in a tech-overloaded, future focused world, there is a...

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