Nintendo Gameboy Advance Launch

This case study outlines how a campaign was developed to give Gameboy Advance a less 'kiddie' image and develop a social cachet among late teenagers.
  

nintendo gameBoy advance launch

Brand Name: Nintendo GameBoy Advance Client Name: Nintendo of EuropeCategory for this Entry: Consumer DurablesAgency Name: Leo Burnett Ltd

Summary

Breaking the 'kiddie' image that GameBoy had acquired, GameBoy Advance...