Nimoklinikken: Women are complaining

Nimoklinikken, a private health clinic specialising in women’s health, increased inquiries in Norway by publishing a provocative message in a women’s magazine.

Brief

In Norway, women's health has been debated for years. Everyone seems to agree about the importance, and everyone acknowledges that we need to allocate more funds to both the educational sectors and to the health sector. But nothing has happened. Prior to our campaign the Norwegian government received criticism and the topic were trending in social media.

Nimoklinikken - a private health clinic specializing in women's health, wanted to build their position as a leading women's clinic, and secondarily also attract new clients.

Solution

Our target group were primarily women who have undiagnosed pain or illnesses, and our key...

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