Nike Women – From hate to love in 60 seconds
Planned by: Dave CobbanAgency: Wieden+Kennedy, Amsterdam
SUMMARY
Do you hate conflict, aggression and self confidence bordering on arrogance?
If you do you probably don't love Nike the way we do.
For many women, Nike embodies all the values that they claim to hate (often in men).
In fact, the sentiment 'Nike is for men, not women' was one we heard a lot from females. Not a great place to start a relationship.
How do you completely reverse an inherent hatred of a brand's values?
This paper talks...