Nike: Next% Speed is Your Currency

Sportswear brand Nike created buzz around the launch of its fastest running shoe, the Next% by turning running speed into currency and only giving the fastest runners exclusive access.

Campaign video: Nike – Next% Speed is Your Currency

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Selected creative: Nike – Next% Speed is Your Currency

Credits

Media agency: Mindshare ShanghaiContributors:Matthew Nolan / Lauren Cadman / Nicholas Short...