Nike, Inc.: Move campaign

Kathy Peacock

Nike Inc., based in Beaverton, Oregon, and the world's leading manufacturer of athletic footwear, premiered its "Move" television spot in early 2002 during the Winter Olympics in Salt Lake City, Utah.

Nike, Inc.: Move campaign

Kathy Peacock

OVERVIEW

Nike Inc., based in Beaverton, Oregon, and the world's leading manufacturer of athletic footwear, premiered its "Move" television spot in early 2002 during the Winter Olympics in Salt Lake City, Utah. A lyrical homage to physical activity, the 90-second sequence featured athletes and nonathletes alike, all engaged in the actions of their sports. From swimming to skateboarding, to video golf and gymnastics, each person's movements were coordinated with the next person's, creating a seamless paean to physical activity. Though passing images of Nike's famous "swoosh" logo appeared in the spot, the commercial did...

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