Nike, Inc.: 9,000 Shots campaign

Of all of the commercials Michael Jordan had done for Nike, Inc., he was most proud of the 1997 spot that took a glimpse at his humanness.

Nike, Inc.: 9,000 Shots campaign

William Baue

OVERVIEW

Of all of the commercials Michael Jordan had done for Nike, Inc., he was most proud of the 1997 spot that took a glimpse at his humanness. The commercial, filmed in a nine-hour shoot at Soldier Field...