Nike backs membership, innovation and direct-to-consumer for growth in 2023

With its global scale and instant recognisability, Nike has shown that with the right strategy, membership and direct-to-consumer models can be hugely successful.

Nike Inc, the global sportswear company which houses iconic brands including Nike, Jordan and Converse, is leaning into its booming membership model as the key to growing customer lifetime value as well as attracting new shoppers, according to the company’s CEO.

By the numbers
  • In Q2 2023, Nike, Inc. global revenues grew 17% and 27% on a currency-neutral basis with strong growth across the portfolio.
  • Nike Direct grew by 25%, led by 34% growth in Nike Digital and 11% growth in Nike stores.
  • Nike members drove over 85% of demand during Cyber Week across Europe.
  • Q2 was Nike’s biggest member...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands