Nike backs membership, innovation and direct-to-consumer for growth in 2023

With its global scale and instant recognisability, Nike has shown that with the right strategy, membership and direct-to-consumer models can be hugely successful.

Nike Inc, the global sportswear company which houses iconic brands including Nike, Jordan and Converse, is leaning into its booming membership model as the key to growing customer lifetime value as well as attracting new shoppers, according to the company’s...

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