Nike – Women's Dance Campaign 2006: Tell me I'm not an athlete

Nike was seeking to become the number one player in the women's sportswear category. To do this, it needed to inspire all women to feel like athletes - and it decided to use dance as the vehicle to communicate this message.
  

Nike – Women's Dance Campaign 2006: Tell me I'm not an athlete

Campaign Title: Women's Dance Campaign 2006Client Name: NikeAgency Name: Wieden & Kennedy AmsterdamBrand Name: Nike Women'sCategory: Leisure & Entertainment

SUMMARY

Nike's ultimate ambition is to become number one in the women's sportswear category by summer 2008. To do this, it needed to inspire all women to feel like athletes using dance as the vehicle. This was achieved through a powerful brand campaign encompassing all forms of the commercial media mix and exploiting Nike's Just Do It...

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