Nike – Women's Dance Campaign 2006: Tell me I'm not an athlete

Nike was seeking to become the number one player in the women's sportswear category. To do this, it needed to inspire all women to feel like athletes - and it decided to use dance as the vehicle to communicate this message.
  

Nike – Women's Dance Campaign 2006: Tell me I'm not an athlete

Campaign Title: Women's Dance Campaign 2006Client Name: NikeAgency Name: Wieden & Kennedy AmsterdamBrand Name: Nike Women'sCategory: Leisure & Entertainment

SUMMARY

Nike's...

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