#Nice to meet you

The largest supermarket in Taiwan, the Quanlian Welfare Center, accounts for one-tenth of the annual turnover of Zhongyuan Purdue every year. As a leading supermarket brand, Quanlian hopes to not only successfully achieve the sales target set by the brand during the Zhongyuan period, but more importantly, to reinterpret the new perspectives of Zhongyuan Purdue and make the brand a bridge for cultural heritage.

Case details

Brand: Quanlian Welfare CenterBrand owner: Quanlian Welfare CenterMain agency: Ogilvy TaipeiMain agency holding group: WPPPut on the market: TaiwanIndustry: RetailMedia channel: social mediaBudget: 2-3 million

Case Summary

The largest supermarket in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands