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The largest supermarket in Taiwan, the Quanlian Welfare Center, accounts for one-tenth of the annual turnover of Zhongyuan Purdue every year. As a leading supermarket brand, Quanlian hopes to not only successfully achieve the sales target set by the brand during the Zhongyuan period, but more importantly, to reinterpret the new perspectives of Zhongyuan Purdue and make the brand a bridge for cultural heritage.

Case details

Brand: Quanlian Welfare CenterBrand owner: Quanlian Welfare CenterMain agency: Ogilvy TaipeiMain agency holding group: WPPPut on the market: TaiwanIndustry: RetailMedia channel: social mediaBudget: 2-3 million

Case Summary

The largest supermarket in Taiwan, the Quanlian Welfare Center, accounts for one-tenth of the annual turnover of Zhongyuan Purdue every year. The younger generation is no longer superstitious about the traditional custom of "Purdue to ensure peace", how to continue the custom of Purdue in every household?

We don't talk about traditional security, but...

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