Next-Generation Customer-Centricity

Most researchers and business executives are content with the widespread and broad definition of customer-centricity as the capacity to understand and respond to the customer’s needs.

Next-Generation Customer-Centricity

Cristian Mitreanu

INTRODUCTION

One of the most popular business concepts today, customer-centricity, has a dirty little secret. It is the concept with one of the loosest definitions out there. Most researchers, and business...