Newspaper promotions: the good, the bad, the profitable

The key to a successful promotion should be the ability of the promotion to lock people in, to create a newspaper buying habit, to take them from your competitors for not just the short-term but the long-term.

Newspaper Promotions: the Good, the Bad, the Profitable

Chris Reed SP Partnerships

Everyone does promotions and everyone loves them, right?

Well no! Not everyone does them and not everyone who does do them loves them. Promotions are one of those...