New Zealand Netherlands Foundation – World Press Photo Exhibition 2006
Category:Agency:Advertiser:Title: | Small Budget Clemenger BBDO New Zealand Netherlands Foundation World Press Photo Exhibition 2006 |
SUMMARY
World Press Photo is regarded as the world's most prestigious exhibition of international current affairs. Hosted in Wellington for the fifth time in 2006, World Press Photo provided a stark account of the major world events of 2005.
Clemenger BBDO's key objective was to attract 15,000 paying visitors across a three-week period. Significant challenges had to be overcome in promoting the 2006 exhibition such as withdrawal of sponsorship (slashing...