New York, New Haven and Hartford Railroad Company: The Kid In Upper 4 campaign

Judson Knight

"It's 3:42 a.m. on a troop train," the memorable ad began.

New York, New Haven and Hartford Railroad Company: The Kid In Upper 4 campaign

Judson Knight

Overview

"It's 3:42 a.m. on a troop train," the memorable ad began. "Men wrapped in blankets are breathing heavily. Two in every lower berth. One in every upper. This is no ordinary trip. It may be their last in the U.S.A. till the end of the war. Tomorrow they will be on the high seas. One is awake … listening … staring into the blackness. It is the kid in Upper4." The year was 1942, and America was waving good-bye to many...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands