New worlds need new words: Why we must change the language of marketing
Cato Hunt, Fiona McNae, Julius Colwyn, Anouk Bergner and Sui Lai Kang
Research into the language of business and how the marketing industry can adapt its linguistic tropes to foster a sustainable mindset.
Shaping a regenerative future is vital
We know change needs to happen. Sustainability is no longer sustainable. It doesn't provide us with the tools to repair the damage that has already been done. We know that a reciprocal relationship between people...