New Technologies:
Paradigm shift or transitory aberration
Dick StroudChartered Institute of Marketing
- 'The company that creates a truly innovative business model and employs the full gamut of communications techniques to address its market, or that utilises the new technologies to enhance radically the competitiveness of its product portfolio, can now, irrespective of geographic location, experience a paradigm shift in market demand.'
This concoction of neweconomy 'consultant speak' is an updated version of a quotation that will undoubtedly be well known to the reader...